Shanshan works with researchers in the areas of energy efficiency, energy storage, and renewable energy. She assesses technologies for commercial potential. She works closely with a licensing associate and patent attorneys to determine the appropriate patent protection for a disclosed invention, to develop competitive market analyses and strategies for commercialization, and to generate industry leads for licensing. She also coordinates relevant industry outreach. Additionally, she manages the lab’s participation in Cleantech to Market (C2M), a Haas School of Business course in which teams of business, science and engineering students evaluate the commercial potential of clean energy technologies.Prior to joining Berkeley Lab, she worked as a marketing consultant for international businesses, including Coca Cola. She initially joined the lab as a marketing specialist, developing marketing collateral and designing/developing the IPO’s first website.